(Bloomberg) — Here’s a list of companies that are planning to halt spending on social media. Some have joined a boycott of Facebook Inc. after critics accused the social network of inadequately policing hateful and misleading content on its platform:
- Starbucks Corp. — Pausing advertising on all social media platforms. Will post on social media without paid promotion.
- Microsoft Corp. — Paused global advertising spending on Facebook and Instagram because of concerns about ads appearing next to inappropriate content, according to a person familiar with the matter.
- Unilever Plc — Halting advertising on Facebook, Instagram and Twitter in the U.S. through Dec. 31.
- Coca-Cola Co. — Pausing advertising on all social media platforms.
- Clorox Co. — Will stop advertising spending with Facebook through December.
- Conagra Brands Inc. — Will stop advertising in U.S. on Facebook and Instagram through the rest of the year.
- Ford Motor Co. — Halting U.S. social media for 30 days, won’t purchase social media ads for Bronco unveiling.
- Honda Motor Co. — For the month of July, American Honda will withhold advertising on Facebook and Instagram, according to Adweek.
- Hershey Co. — Will halt spending on Facebook in July and cut its spend on the platform by a third for the remainder of the year, according to Business Insider.
- Diageo Plc — Pausing paid advertising globally on major social media platforms beginning in July.
- PepsiCo Inc. — Pulling ads on Facebook from July through August.
- Verizon Communications Inc. — “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with we’ve done with YouTube and other partners,” said John Nitti, chief media officer for Verizon.
- Levi Strauss & Co. — Pausing all paid Facebook and Instagram advertising globally and across all brands through July.
- Diamond Foundry Inc. — Pulling all of advertising from Facebook, including Instagram, for the month of July.
- Patagonia Inc. — Will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from Facebook.
- Viber Media Inc. — Plans to cut ties with the social network entirely, according to the Guardian.
- VF Corp.’s The North Face — Will pause ads on Facebook for the month of July.
- REI — “For 82 years, we have put people over profits. We’re pulling all Facebook/Instagram advertising for the month of July.”
- Upwork Inc. — No Facebook advertising in July.
- Eileen Fisher Inc. — Pulling ads from Facebook through July.
- Adidas AG — Will stop ads on Facebook and Instagram internationally through July, according to Adweek.
- Madewell Inc. — Will pause ads on Facebook and Instagram through July.
This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.
Livemint – Companies
Source – www.livemint.com