31.5 C
Mumbai
Friday, April 16, 2021

Square unveils deal for Jay-Z’s Tidal music platform

Must read


Rapper Jay-Z, who acquired the Tidal music platform in 2015, agreed to sell a controlling interest to Jack Dorsey’s tech finance firm Square

Digital payments firm Square said Thursday it was buying a controlling stake in the streaming music platform Tidal from a group led by rap star Jay-Z for $297 million in cash and stock.

“The acquisition extends Square’s purpose of economic empowerment to a new vertical: musicians,” said a statement from the finance tech firm led by Jack Dorsey, who is also the chief executive of Twitter.

“It comes down to one simple idea: finding new ways for artists to support their work,” said Dorsey.

“New ideas are found at intersections, and we believe there’s a compelling one between music and the economy.”

Jay-Z bought Tidal from Europe-based Aspiro in 2015 in a deal valued at slightly more than $56 million, and sought to use the platform to give artists more control over their work.

Owners include several other high-profile artists, including Madonna, Rihanna and Jay-Z’s wife, Beyonce. Tidal has listeners in more than 56 countries and relationships with more than 100 labels and distributors.

But Tidal has struggled to compete against much larger streaming services such as Spotify and Apple. The privately-held company had three million paying subscriptions in 2016, when it last disclosed figures.

Jay-Z surprised fans in December 2019 by moving his music catalogue back to Spotify after a two-year hiatus.

Jack Dorsey, who leads Twitter and digital payments firm Square, unveiled a deal in which Square will take control of the stream
Jack Dorsey, who leads Twitter and digital payments firm Square, unveiled a deal in which Square will take control of the streaming music platform Tidal from a group of artists headed by rapper Jay-Z

Operating independently

The deal with Square establishes a new joint venture that gives the payments firm “a significant majority ownership stake” along with the existing artist shareholders, the statement said.

Tidal will operate “independently within Square,” according to the statement.

“I said from the beginning that Tidal was about more than just streaming music, and six years later, it has remained a platform that supports artists at every point in their careers,” said Jay-Z, whose full name is Shawn Carter.

“Artists deserve better tools to assist them in their creative journey. Jack and I have had many discussions about Tidal’s endless possibilities that have made me even more inspired about its future.”

As part of the deal Jay-Z will join the board of Square.

Dorsey said as part of a series of tweets: “I’m grateful for Jay’s vision, wisdom, and leadership. I knew Tidal was something special as soon as I experienced it, and I’m inspired to work with him. He’ll now help lead our entire company, including Seller and the Cash App, as soon as the deal closes.”

The Twitter chief added that the tie-up makes sense because “Square created (an) ecosystems of tools for sellers & individuals, and we’ll do the same for artists. We’ll work on entirely new listening experiences to bring fans closer together, simple integrations for merch sales, modern collaboration tools, and new complementary revenue streams.”

Jesse Dorogusker, a Square executive, will serve as interim lead of Tidal when the deal closes.

“Tidal sets a high standard for supporting artists, capturing music culture, and delivering the best audio quality to fans,” Dorogusker said. “Together, Tidal and Square will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be successful.”


Square in talks to buy Jay-Z’s Tidal: report


© 2021 AFP

Citation:
Square unveils deal for Jay-Z’s Tidal music platform (2021, March 4)
retrieved 4 March 2021
from https://techxplore.com/news/2021-03-square-majority-tidal-jay-z-board.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.



Tech Xplore – electronic gadgets, technology advances and research news

Source – techxplore.com

Jeffrey B. Gurrola
Jeffrey B. Gurrola
Jeffrey B. Gurrola is our tech editor for you. He is basically a techie guy. He just loves the technology to the core. Be it web or robotics or any technology this man covers it all. He always keeps track of the Tech Giants in the Silicon Valley.

Covid-19 Statistic Counter

All countries
139,734,659
Total confirmed cases
Updated on April 16, 2021 1:49 pm

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest article